Name Neale Price 
Twitter @NealePrice
Age 52
Location Brisbane, Queensland
What part(s) of the industry do you work in? Research, Development, Extension and Education within the northern dairy industry
Job title Executive Officer, Subtropical Dairy Programme, Dairy Australia
What does your company/ business do? We are the regional development program representative of Dairy Australia within the Subtropical Dairy region, which commences at Kempsey, NSW in the south through to the atherton Tablelands in the north.
Describe your job on the average day There is no such thing as an ?average day? as they vary from office/ administration roles of normal business and financial operations to project meetings, on farm workshops/ field days/ seminars as well as phone calls, emails, teleconferences and webinars on a large variety of topics.
How did you get involved with agriculture? My extended family was involved in agriculture and then through various studies and jobs are found myself working within an agricultural environment.
Education I complete Senior and subsequently have undertaken studies across a range of disciplines including Education and Training, Agriculture, Marketing, Business Management, Project Management and Rural Business Management. I am currently completing a Cert IV in TAE as well as a Graduate Diploma in Facilitation.
If you studied/ trained in agriculture, why did you choose that degree/ certificate? The agricultural studies have been through the VET sector (vocational and educational training). I studied later in my career to ensure that I am up to date as possible with the latest issues and technologies available to farmers.
What are/were you plans after school/TAFE/university? Realistically I was unsure as to my career direction after school and tried a number of different roles but all seemed to gravitate back to agriculture, which is where I now intend to stay.
Job history
- Banking and finance industry, mainly in rural and regional areas with great exposure to a range of agricultural industries
- Portfolio and Business Development Manager for Qld Rural Adjustment Authority
- Project Manager ? Meat and Livestock Australia
- Program Manager ? Sugar Research and Development Corporation
- National President of Australia Pacific Extension Network (a not-for-profit group) in a voluntary capacity
- Business and Project Management Consultant and Trainer
- Executive Officer of a not-for-profit industry organisation
What are your interests? Reading, travel and my family
What is your favourite thing about the industry? The willingness of the majority of industry people to work together to achieve an agreed goal.
Best experience in agriculture? Managing a project that was awarded international recognition for excellence in extension
Worst experience in agriculture? Having to work through reconstruction scenarios with individual farmers who had, for a variety of reasons, been forced to cease farm ownership.
What do you think will be the biggest challenges of the agricultural industry in the future? Being able to produce a consistent quality product that will meet the needs of the community in a cost effective and efficient manner, whilst still providing a reasonable financial return on their investment.
Why do you think less people are becoming involved in agriculture? The perceived lack of a profitable and desired business outcome which will provide for future generations
What advice do you have for people thinking about getting into agriculture? There are a plethora of agribusiness/ agricultural associated jobs and roles available so you need to speak to people in the industry to gather a range of opinions and options about how you can be involved in the broader agricultural industry. Plan ahead and consider a range of differing roles of a generalist nature before deciding to specialise later.
How important do you think an agricultural background is to become involved in the industry? It is a help but not essential, as sometimes the best ideas come from other sources. On the other hand an agricultural background can give you ?baggage? with some preconceptions and experiences that could influence your future thinking.
What do you think is the most common misconception about agriculture? That the only job is as a ?farmer? and that you cannot make a good living from being ?just a farmer? and the saddest thing is that this information often comes from farmers talking their own industry down.
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